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全店铺12月销售报表

天猫日销售及推广费用

日期 12月汇总 12/1/二 12/2/三 12/3/四 12/4/五 12/5/六 12/6/日 12/7/一 12/8/二 12/9/三 12/10/四 12/11/五 12/12/六 12/13/日 12/14/一 12/15/二 12/16/三 12/17/四 12/18/五 12/19/六 12/20/日 12/21/一 12/22/二 12/23/三 12/24/四 12/25/五 12/26/六 12/27/日

当期目标 660000 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290 21290

实际销售额 476098.29 10825.00 10791.48 9280.00 18486.06 25184.04 16149.02 28061.38 20666.52 8782.00 28805.19 15204.24 119762.92 22435.57 2466.00 14167.33 9078.00 17167.92 11172.00 15808.28 17838.00 11110.90 23310.68 19545.76

新品实际销售额 30847.40 0.00 5535.00 0.00 980.00 16262.40 0.00 0.00 0.00 0.00 0.00 1500.00 0.00 6570.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

旧品实际销售额 445250.89 10825.00 5256.48 9280.00 17506.06 8921.64 16149.02 28061.38 20666.52 8782.00 28805.19 13704.24 119762.92 15865.57 2466.00 14167.33 9078.00 17167.92 11172.00 15808.28 17838.00 11110.90 23310.68 19545.76

达成率 72.14% 50.85% 50.69% 43.59% 86.83% 118.29% 75.85% 131.81% 97.07% 41.25% 135.30% 71.41% 562.53% 105.38% 11.58% 66.54% 42.64% 80.64% 52.48% 74.25% 83.79% 52.19% 109.49% 91.81% 0.00% 0.00% 0.00% 0.00%

成交人数 292 11 7 9 6 8 10 7 9 9 16 8 83 13 2 9 7 12 9 12 15 7 10 13

成交件数 364 11 8 9 13 12 12 17 13 9 23 11 101 15 2 11 7 12 9 13 15 8 16 17

浏览量(PV) 141021 5472 5638 5354 4942 6406 5774 5186 4659 5150 5089 6108 9697 6858 6714 6185 7036 6911 5754 6068 6763 6597 6374 6286

访客数(UV) 63994 2555 2568 2402 2296 2913 2661 2366 2166 2251 2347 2564 4108 2935 2927 2862 3339 3295 2789 2819 3054 2973 2938 2866

平均客单价(元) 1630.47 984.09 1541.64 1031.11 3081.01 3148.01 1614.90 4008.77 2296.28 975.78 1800.32 1900.53 1442.93 1725.81 1233.00 1574.15 1296.86 1430.66 1241.33 1317.36 1189.20 1587.27 2331.07 1503.52 #DIV/0! #DIV/0! #DIV/0! #DIV/0!

成交转化率(%) 0.46% 0.43% 0.27% 0.37% 0.26% 0.27% 0.38% 0.30% 0.42% 0.40% 0.68% 0.31% 2.02% 0.44% 0.07% 0.31% 0.21% 0.36% 0.32% 0.43% 0.49% 0.24% 0.34% 0.45% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

询盘数 429 19 24 25 20 22 21 19 15 19 23 18 9 20 21 25 18 18 20 24 27 22

询盘率 0.67% 0.74% 0.93% 1.04% 0.87% 0.76% 0.79% 0.80% 0.69% 0.84% 0.98% 0.00% 0.00% 0.61% 0.31% 0.70% 0.63% 0.76% 0.65% 0.64% 0.65% 0.81% 0.92% 0.77% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

目标询盘率 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00%

询盘转化率 68.07% 57.89% 29.17% 36.00% 30.00% 36.36% 47.62% 36.84% 60.00% 47.37% 69.57% #DIV/0! #DIV/0! 72.22% 22.22% 45.00% 33.33% 48.00% 50.00% 66.67% 75.00% 29.17% 37.04% 59.09% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

目标询盘转化率 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00% 43.00%

推广费用统计

直通车 49319.10 1,399.52 1399.30 1449.23 1599.34 1699.07 1700.00 1,799.74 1798.72 2,352.71 2393.63 3098.81 8823.90 77.77 2199.19 1893.22 1,893.88 1994.38 1996.05 1,968.50 1,991.14 1998.04 1993.55 1799.41

钻展 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

补充销量订单金额 575022.00 25990 27996 29324 29982 29972 0 29972 33316 33336 27974 27806 18650 0 29498 30866 31146 32214 12470 22246 0 35528 33168 33568

京东日销售及推广费用

日期 12月汇总 12/1/二 12/2/三 12/3/四 12/4/五 12/5/六 12/6/日 12/7/一 12/8/二 12/9/三 12/10/四 12/11/五 12/12/六 12/13/日 12/14/一 12/15/二 12/16/三 12/17/四 12/18/五 12/19/六 12/20/日 12/21/一 12/22/二 12/23/三 12/24/四 12/25/五 12/26/六 12/27/日

当期目标 430000 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871 13871

实际销售额 326956.00 23634.00 21318.00 9284.00 12550.00 5494.00 22578.00 2456.00 5274.00 19480.00 19902.00 15748.00 55877.00 15760.00 8108.00 11744.00 12404.00 7390.00 11504.00 6686.00 9724.00 13950.00 10932.00 5159.00

达成率 76.04% 170.38% 153.69% 66.93% 90.48% 39.61% 162.77% 17.71% 38.02% 140.44% 143.48% 113.53% 402.83% 113.62% 58.45% 84.67% 89.42% 53.28% 82.94% 48.20% 70.10% 100.57% 78.81% 37.19% 0.00% 0.00% 0.00% 0.00%

成交人数 171 11 8 4 5 6 8 2 4 8 10 7 25 10 4 7 7 6 6 4 8 10 6 5

成交件数 242 15 13 6 6 6 16 2 4 12 18 11 34 11 6 12 11 8 8 6 8 13 9 7

浏览量(PV) 126828 5347 5619 4756 5187 5617 5786 5740 5506 5367 6215 6063 8289 5460 5099 4181 4426 4,749 4361 5871 6,753 6157 5080 5199

访客数(UV) 58307 2366 2414 2224 2377 2627 2706 2642 2467 2536 2700 2649 3582 2,486 2231 2131 2185 2,144 2098 2811 3,132 2850 2521 2428

平均客单价(元) 1912.02 2148.55 2664.75 2321.00 2510.00 915.67 2822.25 1228.00 1318.50 2435.00 1990.20 2249.71 2235.08 1576.00 2027.00 1677.71 1772.00 1231.67 1917.33 1671.50 1215.50 1395.00 1822.00 1031.80 #DIV/0! #DIV/0! #DIV/0! #DIV/0!

成交转化率(%) 0.29% 0.46% 0.33% 0.18% 0.21% 0.23% 0.30% 0.08% 0.16% 0.32% 0.37% 0.26% 0.70% 0.40% 0.18% 0.33% 0.32% 0.28% 0.29% 0.14% 0.26% 0.35% 0.24% 0.21% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

询盘数 286 24 15 15 14 13 21 11 16 8 16 14 7 13 10 17 12 11 11 14 16 8

询盘率 0.49% 1.01% 0.62% 0.67% 0.59% 0.49% 0.78% 0.42% 0.65% 0.32% 0.59% 0.00% 0.00% 0.56% 0.31% 0.61% 0.46% 0.79% 0.57% 0.39% 0.35% 0.49% 0.63% 0.33% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

目标询盘率 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60%

询盘转化率 59.79% 45.83% 53.33% 26.67% 35.71% 46.15% 38.10% 18.18% 25.00% 100.00% 62.50% #DIV/0! #DIV/0! 71.43% 57.14% 53.85% 70.00% 35.29% 50.00% 36.36% 72.73% 71.43% 37.50% 62.50% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

目标询盘转化率 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00% 46.00%

推广费用统计

精准通 23787.86 736.01 817.20 885.65 790.05 1007.20 1002.78 1017.48 1007.98 1006.74 1004.91 835.25 3263.85 712.78 708.49 1035.14 1106.19 1112.09 1105.57 1110.17 1106.03 808.88 803.65 803.77

补充销量订单金额 263732.00 14936 14936 14936 14936 14936 0 15886 0 3356 4306 12918 0 0 14936.00 14936 14936 14936 14936 14936 0 20990 20990 20990

A店日销售及推广费用

日期 12月汇总 12/1/二 12/2/三 12/3/四 12/4/五 12/5/六 12/6/日 12/7/一 12/8/二 12/9/三 12/10/四 12/11/五 12/12/六 12/13/日 12/14/一 12/15/二 12/16/三 12/17/四 12/18/五 12/19/六 12/20/日 12/21/一 12/22/二 12/23/三 12/24/四 12/25/五 12/26/六 12/27/日

当期目标 260000 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387 8387

实际销售额 181350.70 4134.32 1659.24 4016.26 2874.17 2972.32 5382.64 8161.84 17004.17 11915.24 813.03 11242.38 63346.98 6003.36 4595.75 7718.66 6830.40 2264.04 404.91 1986.02 3091.22 8773.75 2688.00 3472.00

达成率 69.75% 49.29% 19.78% 47.89% 34.27% 35.44% 64.18% 97.32% 202.74% 142.07% 9.69% 134.05% 755.30% 71.58% 54.80% 92.03% 81.44% 26.99% 4.83% 23.68% 36.86% 104.61% 32.05% 41.40% 0.00% 0.00% 0.00% 0.00%

成交人数 136 4 2 4 3 2 5 6 4 6 1 9 50 7 3 5 6 2 1 2 3 6 2 3

成交件数 179 5 2 4 3 3 6 9 11 9 1 12 65 7 5 7 7 2 2 2 3 8 3 3

浏览量(PV) 67344 2537 3098 2324 2038 3831 3372 2258 1909 2173 2229 2689 5973 3753 3091 2962 2539 2932 2599 2711 3542 2891 2760 3133

访客数(UV) 28001 1141 1333 958 974 1680 1413 801 801 872 898 1060 2452 1497 1286 1202 1059 1073 1157 1114 1439 1198 1244 1349

平均客单价(元) 1333.46 1033.58 829.62 1004.07 958.06 1486.16 1076.53 1360.31 4251.04 1985.87 813.03 1249.15 1266.94 857.62 1531.92 1543.73 1138.40 1132.02 404.91 993.01 1030.41 1462.29 1344.00 1157.33 #DIV/0! #DIV/0! #DIV/0! #DIV/0!

成交转化率(%) 0.49% 0.35% 0.15% 0.42% 0.31% 0.12% 0.35% 0.75% 0.50% 0.69% 0.11% 0.85% 2.04% 0.47% 0.23% 0.42% 0.57% 0.19% 0.09% 0.18% 0.21% 0.50% 0.16% 0.22% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

询盘数 189 11 12 8 6 10 9 10 11 7 9 14 9 8 10 8 8 8 4 13 6 8

询盘率 0.67% 0.96% 0.90% 0.84% 0.62% 0.60% 0.64% 1.25% 1.37% 0.80% 1.00% 0.00% 0.00% 0.94% 0.70% 0.67% 0.94% 0.75% 0.69% 0.72% 0.28% 1.09% 0.48% 0.59% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

目标询盘率 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00%

询盘转化率 71.96% 36.36% 16.67% 50.00% 50.00% 20.00% 55.56% 60.00% 36.36% 85.71% 11.11% 0.00% #DIV/0! 50.00% 33.33% 62.50% 60.00% 25.00% 12.50% 25.00% 75.00% 46.15% 33.33% 37.50% #DIV/0! #DIV/0! #DIV/0! #DIV/0!

目标询盘转化率 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00%

推广费用统计

直通车 28866.20 799.91 807.55 848.47 885.80 899.50 448.70 844.86 883.61 1287.93 1398.49 1641.11 8261.59 999.74 999.64 999.34 972.23 848.74 716.49 925.82 999.78 894.70 710.71 791.49

钻展 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

补充销量订单金额 160415.84 7166 5699.62 7875.62 8703.24 8703.24 0 10939.24 11785.62 12853.88 10947.62 9541.24 2484 0 5731.24 9627.12 9586.08 10618.02 1986.02 2984.02 0 6816.02 9102 7266

B店日销售及推广费用

日期 12月汇总 12/1/二 12/2/三 12/3/四 12/4/五 12/5/六 12/6/日 12/7/一 12/8/二 12/9/三 12/10/四 12/11/五 12/12/六 12/13/日 12/14/一 12/15/二 12/16/三 12/17/四 12/18/五 12/19/六 12/20/日 12/21/一 12/22/二 12/23/三 12/24/四 12/25/五 12/26/六 12/27/日

当期目标 150000 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839 4839

实际销售额 59894.51 1636.00 0.00 1736.00 0.00 1603.28 1878.00 0.00 0.00 2898.00 0.00 615.44 30884.92 824.06 0.00 2248.00 3195.14 1356.40 2000.00 0.00 1524.77 2333.50 3983.00 1178.00

达成率 39.93% 33.81% 0.00% 35.88% 0.00% 33.13% 38.81% 0.00% 0.00% 59.89% 0.00% 12.72% 638.25% 17.03% 0.00% 46.46% 66.03% 28.03% 41.33% 0.00% 31.51% 48.22% 82.31% 24.34% 0.00% 0.00% 0.00% 0.00%

成交人数 43 1 0 2 0 1 1 0 0 1 0 1 22 1 0 1 4 1 1 0 2 1 2 1

成交件数 61 2 0 2 0 2 2 0 0 2 0 1 30 1 0 1 4 1 3 0 2 3 4 1

浏览量(PV) 34819 843 1107 1065 922 948 779 1497 1561 1813 1197 1379 3256 1705 1238 1322 1238 1128 1117 1492 2281 2114 2446 2371

访客数(UV) 17117 432 517 452 419 414 421 845 846 893 561 629 1484 783 645 618 572 482 549 738 1208 1171 1

平均客单价(元) 1392.90 0.00 0.00 868.00 0.00 1603.28 0.00 0.00 0.00 2898.00 #DIV/0! 615.44 1403.86 824.06 #DIV/0! 2248.00 798.79 1356.40 2000.00 #DIV/0! 0.00 2333.50 0.00 1178.00 0.00 #DIV/0! #DIV/0! #DIV/0!

成交转化率(

询盘数 77 0 7 8 3 2 3 6 3 2 4 2 2 1 6 6 3 2 4 1 6 6

询盘率 0.

目标询盘率 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00%

询盘转化率

目标询盘转化率 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00% 45.00%

推广费用统计

直通车 406 49.56

钻展 0

补充销量订单金额